Updated: Oct 20
Key Takeaways based on global internet traffic statistics and Population Statistics
Lets take a quick look at global internet traffic statistics these years. Figures above were updated in March 2017. Here are some key takeaways:
Asia then Africa once again takes the lead in percentage of population in the world at 55.2% and 16.6%
Internet penetration in North America is saturated at 88.1% and Europe at 76.7%
Largest growth in numbers presenting an opening market rather than a saturated one are Africa at 7,330%, followed by internet users in Middle East at 4,207%
The world is increasingly connecting online, and shopping online. One thing for sure is that the figures above, are certainly demonstrating a bright future in the Digital Marketplace.