Digital Marketing Basics

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Content is King - Search Engine Marketing SEO Best Practices

Why content creation matters When the Search Engine matches the user search query with your website, you want to capture the user and...

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How Web Indexing (web spidering) Works - A broad perspective

When you put a website online, search engines will need to send out "bots" and "crawlers" to find keywords that tell them what your page...

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How to build your Website Information Architecture / Sitemap / Wireframe

How will you arrange the content in your website? Find out more on how to frame the architecture of information around your website.

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7 Key Principles & Tips to Website Design - Zooming in on the crucial areas

Read on to find out some key principles and tips that will help you guide you through your website design to cover the main bases.

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What is your Online Marketing Strategy?

First of all, you will need to figure out what is your Digital Strategy. Why did you start your website? The Five most common digital...