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How to do SEO Keyword Research 101 - Defining Key Search Terms for your website

Updated: Oct 24, 2023

What is a Query


It is the search definition question that users key into the search field. As an example, if we find that many teen segment consumers in the market looking for baseball caps search for "cool baseball caps" Google will try to find "cool baseball caps" that are available in your market based on your query.

What is a Keyword - How to do SEO keyword research?

A keyword is what advertisers bid on. So if we know that in that particular market, our target customers who are teens specifically tend to type in the term "cool baseball caps" to find the coolest selection in the market. Then as an advertiser, that is the keyword I would want to bid for in my SEO, or even PPC.

Understanding and Matching User Intent with Advertisers

Short Tail Keywords

Types of Short Tail Keywords
Types of Short Tail Keywords


Short Tail vs Long Tail Keywords

Search Volume vs Short or Long tailed keywords
Search Volume vs Short or Long tailed keywords

Short Tail Keywords

  • General in nature

  • High volume of monthly searches

  • = Lower Conversion rates

Long Tail Keywords

  • Very specific

  • Lower search volume

  • = Higher conversion rates

Choosing the right Keywords can help:

  • Drive business (by search volume)

  • Convert (according to targeted relevancy)

  • Match (advertiser and user intent)

  • Rank (amongst the competition in the Search Engine Results Page)

Hopefully, it should be clear by now how to do SEO keyword research and why Keywords are given priority in Search Engine Optimization.

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