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The Inverted format of Pyramid Press Releases - How to write a press release in Canada

Updated: Oct 20, 2023

Inverted format of press releases
Inverted format of press releases

Everyone should know the basics of how to write a press release in Canada. It's as good as reading the news or an article, just in its raw format, one to whet the appetite of publishers and media alike, to carry the article and spread the news editorially.

1st Paragraph

The main rule of thumb is to start off listing down the 5W's and 1H of the event, product, organisation or personality you would like to write about. Write down all of those details and string it into a succinct sentence.

Where & When: Did it take place

Who: (e.g.: Officiated the event / attended)

What: (e.g.: was launched / was it about)

Which: (e.g.: was it a new product, flagship, etc)

How: (e.g.: with a ribbon cutting ceremony)

2nd to 4th Paragraphs:

Include important details, and have some of those key details and key messages coming out from quotes of the spokesperson(s).

Last Paragraph:

Leave the readers with something to look forward to, or leave them with a nice wrap up and closure to the piece.

After the last paragraph, you may want to create an overview of the organisation or party that is represented in the press release, in what is known as in the PR industry as a boilerplate.

Have a look at the sample below.


Press Release For Immediate Release

Yezi launches its CSR drive in collaboration with The Kiwanis Club of Pantai KL

PETALING JAYA, 26 July, 2015 (Sunday) Yezi at The Roof, a premium steamboat restaurant offering unique coconut-based broth steamboat at First Avenue, Bandar Utama join hands with The Kiwanis Club of Pantai KL to raise funds for those in need.

“We are proud to launch Yezi’s charity drive with The Kiwanis Club of Pantai KL on International Parents’ Day and we would like to call out to steamboat enthusiasts to come and savour our unique steamboat and give back to the community at the same time. To participate in the CSR drive, order any of our fresh handmade balls or dumplings from today till 22 August 2015, or reserve a table at Yezi on 18 August 2015 for RM105 per pax, enjoy your meal, and take joy in knowing that all proceeds will go to Kiwanis,” said Dax Lee, CEO of The Group (F&B) Sdn Bhd.

“We also choose to launch this on International Parents’ Day to commemorate the care and love between the older and younger generation,” he added.

The Roof hosted its charity launch event with the underprivileged elderly and children, brought in by The Kiwanis Club of Pantai KL. They were treated to Yezi’s specialty steamboat dishes. After their fulfilling meal, a food decoration activity was organized to bond the elderly and children in commemoration with Parents Day, with the hopes of creating a meaningful and memorable day for them.

The launch also saw a performance by special youth from the Kiwanis Club of Kluang Mandarin Day Care Center, where the mentally challenged youths travelled all the way up from Kluang to PJ to show-off their dances whilst raising awareness for the needs of the other special youths and children.

The charity drive is aimed at raising at least RM10,000 for The Kiwanis Club of Pantai KL, who needs the fund to support their charity activities including the Tutorial Programs for the underprivileged children, Global Project to eliminate Maternal Neonatal Tetanus as well as other community service projects under their care.

“We are very hopeful to be able to raise this amount so we can continue making a difference in the community, helping those in need and raising awareness to save lives. We sincerely hope that the

Malaysian steamboat community will get together and help us achieve our target, and we would be very happy if we could raise that amount, it will surely help us out in our efforts,” said Adeline Chan, Past District Governor of Kiwanis Malaysia.

The charity campaign will end on 22 August 2015, and the cheque presentation to Kiwanis Club of Pantai KL will take place on 23 August 2015. Donations raised will be shared with the media and also posted on Yezi’s Facebook subsequently.

To book your delicious steamboat for charity, please call Yezi at 03-77261588.

Attached: Launch of charity drive at Yezi with Kiwanis Club

Yezi outlet pictures

- end -

About Yezi

Yezi is a premium Chinese steamboat restaurant set with a vision to provide patrons with an experience of savouring delicious oriental cuisine. Inspired by healthy eating, Yezi places great emphasis on the coconut based broth which is complimented by a wide repertoire of organic and semi organic dishes fresh from the farm to your table.

Yezi operates at The Roof, an integrated dining and entertainment hub at First Avenue, Bandar Utama. The terrific view and oriental inspired ambience is the ideal setting for patrons to indulge in a premium Chinese dining experience.

About Kiwanis International

Founded in 1915, Kiwanis International is a global organization of members dedicated to serving the children of the world. Kiwanis and its family of clubs, including Circle K International for university students, Key Club for students age 14-18, Builders Club for students age 11-14, Kiwanis Kids for students age 6-12 and Aktion Club for adults living with disabilities, dedicate annually more than 18 million service hours to strengthen communities and serve children. The Kiwanis International family comprises nearly 600,000 adult and youth members in 80 countries and geographic areas. For more information about Kiwanis International, please visit

For media enquiries please contact:

Kesh Sandhu


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