7 Key Principles & Tips to Website Design - Zooming in on the crucial areas
Updated: Sep 12
For those who are looking at building your own website, sometimes you can get a little engrossed in the area of your interest. For example if you are a creative designer, you may want to be focused on the design aspect of it. Whereas if you are a functional person, you may think of the architecture of your website without looking enough into design.
Content Marketing is key to driving your website. New, fresh, relevant content - to drive your online marketing strategy
Ensure that the customer journey is aligned with your planned Online Marketing Strategy
Focus on content & utility over graphics
Ensure that you conduct Usability Testing to gain insights for improvement and gauging.
Tone of voice
Buyer persona attention maintenance
Optimal and responsive
Architecture of information (primary, secondary / menus and submenus)
Internal and External linking
Seamless navigation, easy, clear, intuitive
Leading the customer successfully through your Online Marketing Strategy
Pictures, Charts, Videos
Content, Forms, Applications / Widgets
Feedback (ratings, reviews, comments, forums, ask a question)
Surveys and Polls
7. Visual Design
Aesthetically attractive to the Buyer Personas identified in the Online Marketing Strategy
White space helps readers scan and avoids overload
Here's another take on it:
And catch the 22nd Annual Webby Awards to see who industry experts think are the best out there.
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