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Content is King for SEO - Search Engine Marketing Best Practices

Updated: Oct 24, 2023

Why content is King for SEO creation matters

When the Search Engine matches the user search query with your website, you want to capture the user and have them stay on your webpage and explore further into other pages of your website, something you want to optimize during your SEO exercises. The last thing you want visitors to do is have one quick look and hit the back button. That would be a bounce, and the percentage of visitors who leave compared to those who continue browsing would lead to your Website Bounce Rate.

Search Engines, which are in the business of advertising, therefore want to satisfy their customers and match users so that they keep coming back. Hence search engines don't like high bounce rates either. So fresh content is very important. For example, one of the reasons we keep going back all the time to Facebook, Twitter, or LinkedIn, is that there is always fresh content, that and relevant to us as we select the content creators to feed from. So what keeps people reading and coming to you is your content, and what gets people to your page is your unique content that links out to relevant additional resources, whilst others link in from other sites. Having high-quality and unique content sends strong signals to Search Engines and it affects the improvement of your Search Engine Ranking, therefore it makes sense now that Content is King in Search Engine Optimization. So by continuously pushing content out, you are working in keywords into your On-Page Elements, creating information on the solutions for your customers' needs, linking throughout your website, and backlinking, you will be sending out positive signals to Search Engine algorithms, and increase your Search Engine Optimization, which in the end is your goal to get yourself noticed in the intertwining of the world wide web marketplace.

Search Engine Optimizer
Search Engine Optimizer

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Solid Reasons why Content is King, and why you should keep pushing it out

With Search Engine Optimization and Content is King for SEO in mind, and the knowledge of how search engine algorithms work, the conclusion is that increasing the amount of high-quality unique content on your website or blog has positive influences on search engine rankings.

It  Boosts your SEO

Publish about 500-1000 words at least once a week of original fresh and relevant content

It increases Traffic

Research has shown that increasing content correlates with an increase in organic traffic to your website - matched by the search engine to user query as opposed to a pay-per-click PPC. Good content also encourages visitors to continue through your other web pages.

It attracts customers to interact with you

The whole idea of putting yourself out there is to be noticed, and in the end interact with you in some way or another, whether it is through comments, queries, or purchase intent.

"Content is king" is a well-known phrase in the digital marketing and search engine marketing (SEM) world. This concept emphasizes the central role of high-quality, relevant content in SEM for several reasons:

  1. Relevance to Search Intent: Search engines aim to deliver the most relevant and useful results to users. Content that aligns with the user's search intent is more likely to rank well in search results.

  2. Keyword Optimization: Content allows for the integration of keywords and phrases that users are searching for. Proper keyword optimization in content helps search engines understand the context and relevance of a webpage.

  3. User Experience: High-quality content improves the overall user experience. It provides valuable information, answers questions, and engages the audience, increasing the likelihood of user satisfaction and return visits.

  4. Link Building: Quality content attracts backlinks from other websites, which is essential for SEO. Authoritative and relevant content is more likely to earn these valuable backlinks, which boosts search engine rankings.

  5. Long-Tail Keywords: Content creation is an effective way to target long-tail keywords, which are specific and often less competitive. This can drive targeted traffic to your website.

  6. Freshness and Updates: Search engines value fresh content. Regularly updating your content, such as through blog posts or news updates, signals to search engines that your site is active and relevant.

  7. Bounce Rate Reduction: Informative and engaging content can help reduce bounce rates (the percentage of users who leave your site after viewing just one page), indicating to search engines that your content satisfies user queries.

  8. Semantic Search: Search engines increasingly use semantic search to understand the meaning behind a query. High-quality content that provides context and depth can align with these semantic search algorithms.

  9. Voice Search: With the rise of voice search, content that answers natural language queries effectively is crucial. Content that mirrors conversational language can perform well in voice search results.

  10. Social Sharing: Engaging content is more likely to be shared on social media platforms. Social signals, such as likes and shares, can indirectly influence search engine rankings.

In SEM, the quality, relevance, and authority of your content directly impact the success of your paid search campaigns. Ad copy and landing page content must align with the user's search query and deliver on the promises made in the ad. Additionally, a well-structured and informative landing page can improve the quality score of your ads, potentially reducing your cost per click (CPC) and improving ad positions.

In summary, content is king in SEM because it forms the foundation of both organic and paid search efforts. High-quality, relevant content enhances the user experience, engages the audience, and improves your overall search engine visibility and ad performance.


If you are looking for best practices for your website or blog, and want to keep it healthy, and continuously build upon your Search Engine Optimization (SEO),  then you should push content out consistently, keeping up with your competition with speed and attractive content. Follow us for more on Digital Marketing, meanwhile, check the video out for tips on how to write content for SEO.

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